Understanding the SEARCH ENGINES World!

This is part (2) of the SEARCH ENGINES article "How to Create Search-Engine Friendly Title and META Tags?"

This topic is important and it makes some vitalities on the web, because most of the internet business owners, including you, have to know much about it.

You should know about it and take it seriously to improve your website presence, as without having this improvement, your website will just set there dead.

Part (1) of the Ezine Acts Articles about those engines people use for searches on the internet, which goes towards enhancing your website by first key knowledge to this world and then getting in the mode to know how people use those engines to look for information and other things they want to get from the internet is at Search Engines Marketing.

So, this page helps you get the right knowledge and connect your thoughts. It is better to read the first part of the article, if you have not read it yet. Part (3) is at the Ezine Acts Optimization, which also has an extension that ends at Optimization.

Your concern should be about the best ways to feature your business on your website and also on other platforms you use online to get it the business publicity it deserves, as explained at the Ezine Act Business Publicity.

The publicity, whether it is online of offline publicity should include the free publicity methods, which include free online business advertisement, activities you should do on the social media, free press releases, and free radio advertising.

You should of course, have build web pages and used the best building tools that get you through to know everything about optimizing a website and help you build automated content.

Automated content always build free websites traffic. Good website services help you build your content following the proven mantra of the CTPM to focus on narrow niches and show you exactly how to improve your website presence.

You should think wisely of the best ways to attract free traffic and know more about how to convert traffic into sales.

Please do read the complete article and let us know what you think. It is necessary to get to the optimization pages to know exactly how to optimize your website while building it. It is important here to get tools to help you do this, as without having the right tools, you will never know what to do.

Even before the building and optimizing process, you should have the basic knowledge to focus on your theme as explained at the Ezine Acts Musichobby, passion and personal experiences. Then, there should be another tool to help you get the values of your theme to choose it right.

After that, the building tools should get you the knowledge you need to understand how article writing on the web goes and why you need the techniques of article writing to build a strong website focused on one topic at a time to get it search engines top placement and monetize it well from the free website traffic it generates.

Make sure to check the relevant links and images, so you get good resources that support this topic from one place. It is good idea to bookmark the resources, so you could get to them easily next time to continue your studies on the search engines page.

How to Create Search Engine Friendly Title and META Tags (Part 2)

By Kalena Jordan © 2007.

In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it's time to create your optimized META Description Tag.

Create Your META Description Tag

Take your list of target keywords and phrases and open another text file. Again, you can use an existing sample META Description Tag as your template. Let's say our existing description is:

<form name="text"><textarea name="text" cols="60" rows="3" readonly="readonly"><META name="description" content="Miami Florists create beautiful floral bouquets, arrangements, tributes and displays for all occasions, including weddings, Valentines Day, parties and corporate events. Deliveries throughout Florida."></textarea></form>

You can make your META Description Tag as long as you like, but only a certain portion of it will get indexed and displayed by search engines.

According to Danny Sullivan in his (old but still relevant) article How to Use HTML Meta Tags, 200 to 250 characters of the META Description gets indexed but less than that gets displayed, depending on the search engine.

So you want to make sure all your important keywords are listed towards the start of the tag.

Now take your líst of keywords for the home page in order of importance. For our fictional florist these were:

  • florists Miami
  • florists Florida 
  • wedding bouquets

Now you need to create a readable sentence or two describing your web site and incorporating these keywords so they make the best use of the keyword real estate available.

Because search engines often display the contents of the META Description Tag in the search results, it is very important that your sentences make grammatical sense and are enticing enough to encourage readers to clíck on your link. Let's start with:

If you're seeking a florist in Miami Florida, Funky Florists create unforgettable wedding bouquets, floral arrangements, tributes and displays for all occasions.

Ok, so that's around 150 characters long and gets our three important keyword phrases included. But it's a bit bland. We need to add something to entice the searcher to clíck on it. How about:

Order online for a 10 percent discount!

So now we have the following completed META Description Tag:

<form name="text"><textarea name="text" cols="60" rows="3" readonly="readonly"><META name="description" content="If you're seeking a florist in Miami Florida, Funky Florists create unforgettable wedding bouquets, floral arrangements, tributes and displays for all occasions. Order online for a 10 percent discount!"></textarea></form>

Our new tag is optimized for our keyword phrases, it's around 200 characters in length, it describes our site accurately, it speaks to the reader and it (hopefully) entices them to clíck on the link and view the site.

Create Your META Keywords Tag

We're almost there. Now it's time to create your optimized META Keywords Tag. Let me stress here that this Tag is quite unimportant in the grand scheme of things. Not many of the search crawlers even support it any more.

You can see which ones do on this page. If you have the time and you really want to create META Keywords tags for your pages, then go ahead, but if not, then leave them out of your code altogether. This tag will have very little impact on your overall SEO campaign.

Assuming you do want to create a Keywords tag, take your líst of target keywords and phrases and open another text file. Again, you can use an existing sample META Keywords Tag as your template. Let's say our existing Keywords Tag is:

<form name="text"><textarea name="text" cols="60" rows="3" readonly="readonly"><META name="keywords" content="flowers, roses, weddings bouquets, florists, floral arrangements, flower deliveries, Valentines Day gifts, Christmas decorations, Mother's Day, tributes, wreaths, clutches, sprays, in sympathy, funerals, corporate functions, parties, floral displays, Miami, Florida"></textarea></form>

You are just including a líst of related keywords to include in this tag. Now take your líst of keywords for the home page in order of importance. For our fictional florist these were:

  • florists Miami
  • florists Florida
  • wedding bouquets

Because you have a lot more room in this tag, a good rule of thumb for creating a META Keywords Tag is to include the keywords and phrases you are targeting with your site content, as well as some terms that you don't necessarily want to use in your site copy but are still relevant to the site content.

For example, the site copy, TITLE and META description tags would include the most important search keywords, but the META Keywords Tag could be used for keyword variations and combinations that don't appear in the visible site text, but that people may also search for.

Examples include plurals, contractions, slang, variations, misspellings, cultural nuances and industry jargon.

For our fictional florist, these may include things like:

  • wedding flowers
  • roses
  • wedding roses
  • Valentine's Day roses
  • sympathy gifts
  • Mother's Day gifts
  • funeral wreaths
  • flower deliveries
  • floral arrangements
  • birthday gifts
  • flowers
  • flowers for wedding
  • wedding decorations

So now we have the following draft META Keywords Tag:

<form name="text"><textarea name="text" cols="60" rows="3" readonly="readonly"><META name="keywords" content="florists Miami, florists Florida, wedding bouquets, wedding flowers, roses, wedding roses, Valentine's Day roses, sympathy gifts, Mother's Day gifts, funeral wreaths, flower deliveries, floral arrangements, birthday gifts, flowers, flowers for wedding, wedding decorations"></textarea></form>

However, when creating your Keywords Tag, you should not repeat any particular keywords within your META Keywords Tag more than five times and I would recommend excluding commas so that all your keywords can be indexed in combination with each other.

So we need to fix the draft tag to remove the excess repetition of the words "flowers" and "weddings". This is easy to do because some of the keyword phrases already incorporate these single generic keywords.

For starters, we can lose the single "flowers" as it is already covered by some of the other phrases like "wedding flowers". Next, we can drop "roses for the same reason.

Then we can combine some keyword phrases together to save space, e.g. "flowers for wedding" and "wedding decorations" can be integrated to become "flowers for wedding decorations" so we can lose the extra instance of "wedding".

So now we have the following completed META Keywords Tag:

<form name="text"><textarea name="text" cols="60" rows="3" readonly="readonly"><META name="keywords" content="florists Miami florists Florida wedding bouquets wedding flowers wedding roses Valentine's Day roses sympathy gifts Mother's Day gifts funeral wreaths flower deliveries floral arrangements birthday gifts flowers for wedding decorations"></textarea></form>

Tailored TITLE and META Tags

While some webmasters remember to include a META Description and a META Keywords Tag in their home page HTML code, many forget to include them on every page of the site that they want indexed.

Or worse, they duplicate the homepage TITLE and META Tags on all other pages. To give a web site the best ranking ability possible, it is highly recommended that each page of the site include a unique TITLE tag and unique META tags, individually tailored to the content of that specific page.

For example, our fictional Miami florist may have a page devoted to wedding bouquets and another devoted to funeral wreaths.

The TITLE and META tags for the first page should include keywords relating to weddings and the page about wreaths should utilize keywords relating to funerals and sympathy.

The use of tailored TITLE and META Tags on each page creates multiple entry points to a web site and enables relevant content to be found in search engines no matter where it resides on a site.

For example, instead of relying on visitors to arrive via the Home Page, the optimization of individual site pages makes each page more visible in the search engines, providing additional gateways to the site's content.

The more pages optimized, the wider the range of keywords and phrases that can be targeted and the more entry points are created to a site.

Continue part (3) of the requirements of search engines at the Ezine Acts Optimization linked above.


About The Author - Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S.

As well as running a daily Search Engine Advice Column, Kalena manages Search-Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

One of the most useful and elegant gestures some generous people use while reading useful articles, such as "SEARCH ENGINES" is to support those articles' directories, or those intended to build articles' directories.

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