Secret of Internet Success!
by David Garfinkel
(© David Garfinkel - All Rights reserved)
The True Secret Of Internet Success!
What if there were a formula you could use to replicate the success of the most successful Internet entrepreneurs?
There is. It's called "modeling." Or, as my copywriter friend Don Hauptman calls it, "creative emulation." Otherscall it "templating."
It means drawing from the successful techniques others have used in order to make yourself more successful.
By the way, what I'm about to share with you is different from plagiarism, and that's vitally important.
We're not talking about stealing, or word-for-word copying of someone else's words. Let me give you an example.
If you happened to see the film comedy "Simone," you'll know what I'm talking about. Simone was a computer-generated image of a female movie star. She had a little bit of Grace Kelly in her face; a little bit of Whitney Houston in hervoice; a little bit of Lauren Becall in her mannerisms; and so on.
Because she took the best from the best - she became an overnight success!
That's modeling. Finding winning qualities in others and including one or more of these qualities in your new and unique creation.
The practice of modeling what others have done has been going on for a long time. The Northeast of the United States is known as New England - named after, of course...England!
Napoleon Hill wrote an international best-selling book called "Think and Grow Rich." Dottie and Lilly Walters wrote a book many years later called "Speak and Grow Rich."
Same idea... successful book!
How can you use this technique in your Internet marketing?
- Use modeling with headlines.
The headline makes up 80 to 90 percent of the sales effectiveness of your Web page. Reinventing the wheel is chancy. Modeling your headline after another proven headline gives you a much greater chance of success.
For example, an old headline that has proven itself over and over is "The Secret of Making People Like You." Let's modela new headline on the old one.
Suppose you knew how to get pay-per-click search engine traffic at lower prices and you had an ebook on that subject.
You could use this headline: "The Secret of Slashing Costs and Doubling Traffic with Pay-Per-Click Search Engines!"
- Use modeling with Web site graphic design
Most Web sites are designed to please the designer who created them - or to boost the ego of the Web site owner.
But the Web sites that sell have a clean, streamlined and focused look that keeps the reader's eye on the sales message.
Just look at Web sites that sell. Anything by Jim Edwards, Yanik Silver, Joe Vitale or Mark Joyner has the look and feel that puts money in the bank.
Use the same text width, typefaces, colors of margin areas, and other design elements that the winners use, and your site will be a winner, too.
- Use modeling with copy itself
Many years ago, when
I was still learning how to write killer copy, I used to take old sales letters with proven track records and copy them word for word, by hand.
Why? To get the feeling for good copy into my muscle memory. To model it by actually doing it.
It's not a bad idea for you to do the same thing yourself.Or, if you won't do that, then at the very least study successful copy (in print or on the Web) to see how it's put together.
Notice the following: which phrases are used; what order the information is presented in; how testimonials are used; how subheads are used; and what language is used to close the sale.
To sum up, it's been said that success leaves clues. One of the biggest clues is in the way successful people do things.Certain approaches, styles, looks, words and phrases work.
Learn what they are; learn how to use them; put them to use; and watch your results move up to a whole new level.
David Garfinkel is the co-author of the NEW"eBook Secrets Exposed": How to Make MASSIVE Amounts of Money - In Record Time - With Your Own eBook?!
WHY are some people getting positively RICH selling ebooks? Get the Ebook Secrets Exposed!
Of course you need not to be a mime when you keep on modeling in your info marketing as the article above suggests! That's not the intention if you understand it deeply!
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Then, you'll find that hobby, experience, knowledge, or passion generating income for you when you graduate, so you could continue with it to improve your life.
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* Part one of this article, which I wrote is at Info Marketing Articles
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