The subject of the sales letter is very connected with three other pages on this website. The subject started at "Ezine Acts Newsletters", continued at "How to Publish a Newsletter?" and then appeared here on "Sales Letter" to continue at "Ezine Acts Advertising".
You'll find yourself absolutely needy to read the thread of this subject from the start until the end to get the complete report, get the insights in that report and then step forward to publish newsletters offline, or online. This is of course, if you were primarily very interested in this subject.
Here we go...
You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.
Jump right in at the beginning and tell the reader how she's going to benefit from your newsletter, and then keep emphasizing right on through your "PS", the many and different benefits she'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.
Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering her the answer to all her problems on the subject of your newsletter.
You have to make your prospect feel that "this is the insider's secret" to the success she wants. Present it to her as her own personal key to success, and then tell her how far behind her contemporaries she is going to be if she doesn't act upon your offer immediately.
Always include a "PS" in your sales letter. This should quickly restate to the reader that she can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that she may not get another chance to get the kind of "success help" you're offering her with this sales letter.
Don't worry about the length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lot of sub-heads for the people who will be "scanning through" your sales letter.
In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope.
In every mailing piece you send out, always include
one or the other: either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and her remittance back to you.
Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to her credit card, request that you bill her, or send her payment with the subscription start order.
For make up of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for her order, and promising to keep her up-to-date with everything relating to the subject of your newsletter.
An acknowledgment letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have to opportunity to enclose additional material. A circular listing other items available through you will produce additional orders.
Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated.
You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course.
You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed.
You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of using a note instead of a postcard. This will be a basic supply for "testing" your materials so far.
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